Online Bachelor of Arts in Media Advertising

Earn a flexible degree in a high-value field from a top-tier institution.

Multiple Lucrative, In-Demand Career Opportunities. Study 100% Online.

Individual contributor or manager. Generalist or a specialist in an area like research, media buying or copywriting. And then there’s the opportunity to focus on a particular industry—all of which need these professionals.

Advertising and marketing encompass a staggering number of attractive career opportunities. So when you consider that you can earn this degree from a top-tier research institution with one of the lowest out-of-pocket costs, the return on your investment can be substantial. The 100% online B.A. in Media Advertising will help you learn more about consumer behavior, media planning, communication and more to become a well-rounded professional across various roles, environments and industries.

Learn from educators, researchers and innovators who bring real-world knowledge into every lesson. This online degree program was awarded the UTEP Library Information Literacy Course Enhancement Grant, which is designed to foster intellectual curiosity and resourcefulness. Faculty members cultivate relationships with agencies all over the country, giving you the opportunity to explore internships for hands-on industry experience.

Get Started

Learn how UTEP Connect can help you earn the degree or certificate you need.
  • 100% online
  • Designed for entry-level media and advertising careers
  • Highly affordable and flexible program
  • Tuition: $420/credit hour (in-state students) or $540/credit hour (out-of-state students)

Salaries in Media Advertising

$144,696

Creative Director
(Glassdoor)

$85,382

Account Executive
(Glassdoor)

$54,047

Copywriter
(PayScale)

$78,638

Media Buyer
(Glassdoor)

$65,810

Market Research Analyst
(BLS)

$142,170

Marketing Manager
(BLS)

$80,220

Project Management Specialist
(BLS)

$134,120

PR and Fundraising Manager
(BLS)

Past Graduates

Steven Rojas

“My degree afforded me the opportunity to advance in my field. I got my degree online while I worked multiple jobs in El Paso and now I’m a senior copywriter at FCB Health in New York City.”

Celeste Parga

“I have been blessed to [stay employed] during the pandemic, this degree equipped and prepared me for whatever may come. I have been able to take on freelance advertising work even when I was unable to work my usual job due to temporary closures. This degree gave me the skills I needed to pick up other work immediately and gave me the security and peace I was seeking for my future. I am incredibly grateful for this program and my time spent with UTEP Connect.”

#1 University in El Paso

Best college, best value college and best professors (Niche).

Best University for Career Outcomes in El Paso

Highest average earnings and job placement rates (U.S. Department of Education).

100% Online

The flexible, fully online learning environment helps you advance your education while maintaining your current commitments.

Top 4.5% of Universities in the Country

Out of 2,800+ four-year universities, UTEP is one of 131 in the highest classification for research (R1 for top tier doctoral university with very high research activity).

Hispanic-Serving Institution (HSI)

With a student body that is 83% Hispanic, UTEP stands out as an HSI — one of 569 in the country. Plus, it’s one of only 19 HSIs designated as an R1 top tier research university.

Low Out-of-Pocket Costs

Out of all U.S. doctoral research institutions, UTEP boasts one of the lowest out-of-pocket costs. More than $221 million is awarded in financial aid each year.

Connect to Your Future

Application deadlines are approaching. Learn more today!